POP-TARTS
POP-TARTS
Since its debut in 1964, Pop-Tarts has experienced a rich and decadent history that often sounds too wacky to be true. This campaign highlights these wacky facts. Each ad is designed as a two truths and a lie game, or in this campaign, “Two Truths & a Tart”.
The campaign’s goal is to communicate that, much like their history, every Pop-Tart is filled with surprises.
AD: Renata Garcia + CW: Aseem Agarwal
Social Media - TikTok
Question Set 1
In this TikTok ad, users are presented with an interactive Two Truths & A Tart game (consisting of three rounds of questions).
Upon correctly selecting the “Tart” three times in a row, users are rewarded with a free box of Pop-Tarts.
Question Set 2
Question Set 3
Experiential - Vending Machine
Vending machines will be placed around cities and college campuses.
Users are presented with the Two Truths & A Tart game on the vending machine screen. If they correctly select the “Tart,” the vending machine dispenses a free Pop-Tart.
Print ads will only highlight Pop-Tart’s wacky, but true facts.
