G-SHOCK
G-SHOCK
G-Shock is an outside only watch. Tactical timepieces built to last, every G-Shock is designed to withstand free fall, water, and battery damage.
For those who wear G-Shocks, their watches are meant to go on adventures, not to be trapped inside by their mundane lifestyle.
AD: Renata Garcia + CW: Aseem Agarwal
Video
Art Director: Renata Garcia, Copywriter: Aseem Agarwal, Director: Shawn Adams, Director of Photography: Tony Zeleke, 1st AC: Patricio Fernandez
Stunt
In the middle of SF’s financial district a businessman (actor) wearing a G-Shock runs out of an office building and on to the crowded street acting as if his G-Shock is controlling him.
He makes it look like the watch is swinging him around violently. He yells about how he has no control and that the watch is making him miss his meeting.
Soon, his colleagues (actors) run out and try to drag him back inside, but to no avail.