Brand: Subway is a multinational fast food franchise that specializes in fully customizable sandwhiches, wraps, and salads that are guaranteed fresh and prepared in the customer’s sight.

Idea: Fast-food tends to be a copy and paste formula with little to no variety in options. Subway, on the other hand, has over 37 million combinations, which means that you can make a unique sandwich that satisfies your cravings… whatever they may be.

Tagline: Any way you want it, we won’t judge.